Lead Generation Best Practices: Thought Leadership with The Funnelholic
by: Jon Miller read more
View ArticleLead Generation via Mathematical Marketing: Thought Leadership with Mark Klein
by: Jon Millerread more
View ArticleB2B Social Media Marketing: Branding or Lead Generation?
Social media can be many things: a place to network with friends, a way to follow market trends and monitor brand sentiment, a customer service tool for identifying unhappy customers. But is it a tool...
View ArticleFour Ways that B2B Social Media Marketing Builds Brands and Generates Leads
Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. This is where B2B social media marketing comes in, since it provides a way for any...
View ArticleSales and Marketing Alignment to Drive Success with Carlos Vidal
Guest Post by: Maria PergolinoAs part of our ongoing B2B sales and marketing thought leadership interviews, I spoke with Carlos Vidal, Principal at Sales Benchmark Index (SBI). SBI is a strategic...
View ArticleHow B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing
Guest Post by: Maria PergolinoAt my previous company my success was measured by number of leads. If I hit the right number, I was in the clear. If the total lead count was high, I was awesome. If I was...
View ArticleLessons from a Recovering CMO with Andre Pino of Forrester Research
Guest Post by: Phil FernandezI had the pleasure of hearing the keynote Andre Pino, principal analyst for Forrester Research, delivered at our recent Marketo User Summit, coining himself a “Recovering...
View ArticleDoes Facebook Work for B2B Lead Generation? Hell Yes!
Written by Jason Miller.To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy.Facebook boasts the largest user...
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